Everyday Decoded
Neuroscience made useful, one everyday question at a time
Much of my work is about creating clear, practical tools—streamlined down to their essence—so you can take action right away, confident they’re built on solid science.
This blog is where I let things be a little messier. It’s where my curiosity wanders, I connect dots across science and life, and I explore questions that don’t always have quick answers. Sometimes those reflections grow into the workshops, courses, and tools I share in my business. Sometimes they just stay as thoughtful detours worth writing down.
Here, you’ll find the behind-the-scenes thinking that fuels my programs—and the joy that comes from following the wandering path.
I write about stress, seasons, productivity, nutrition, parenting, and more. If I haven’t written about something you care about yet, please reach out! I love answering questions.

Binge Watching and the Netflix Addiction
Like many people, I take time at New Years to think about my behaviors and what I might like to change about myself. I wrote a piece for HuffPost (years ago when streaming services were still new) about the neuroscience of how our brains respond to binge-watching like other addictions. This New Years, as I evaluate my addictive behaviors toward things like cheese and social media, I’ll also be thinking about the addiction to consuming shows.

Protect Your Brain and Wallet While Holiday Shopping
Holiday Shopping: How retailers trick your brain into overspending during the holidays. Originally appeared in CNN Business Perspectives in November 2018.

Four Ways to Prevent Overspending This Holiday Season
This holiday shopping season is going to be tough. Here are 4 ways to keep from overspending. (Originally published in CNN Business Perspectives)

Black Friday and Neuromarketing
Planning to shop this week? Prepare your brain for the onslaught of influences coming at you.
Watch my interview “Neuromarketing and Black Friday” with my friends at Virginia This Morning on CBS-6, WTVR, from November 2019 to review some of your top questions in under 5 minutes.

Resilience for Global Entrepreneurship Week
Reflection on my invited lecture today. I consider the key personality characteristics of an entrepreneur and the importance of resilience.