Everyday Decoded

Neuroscience made useful, one everyday question at a time

Much of my work is about creating clear, practical tools—streamlined down to their essence—so you can take action right away, confident they’re built on solid science.

This blog is where I let things be a little messier. It’s where my curiosity wanders, I connect dots across science and life, and I explore questions that don’t always have quick answers. Sometimes those reflections grow into the workshops, courses, and tools I share in my business. Sometimes they just stay as thoughtful detours worth writing down.

Here, you’ll find the behind-the-scenes thinking that fuels my programs—and the joy that comes from following the wandering path.

I write about stress, seasons, productivity, nutrition, parenting, and more. If I haven’t written about something you care about yet, please reach out! I love answering questions.

Binge Watching and the Netflix Addiction
Decision Making Catherine Franssen Decision Making Catherine Franssen

Binge Watching and the Netflix Addiction

Like many people, I take time at New Years to think about my behaviors and what I might like to change about myself. I wrote a piece for HuffPost (years ago when streaming services were still new) about the neuroscience of how our brains respond to binge-watching like other addictions. This New Years, as I evaluate my addictive behaviors toward things like cheese and social media, I’ll also be thinking about the addiction to consuming shows.

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Black Friday and Neuromarketing
Decision Making Catherine Franssen Decision Making Catherine Franssen

Black Friday and Neuromarketing

Planning to shop this week? Prepare your brain for the onslaught of influences coming at you.

Watch my interview “Neuromarketing and Black Friday” with my friends at Virginia This Morning on CBS-6, WTVR, from November 2019 to review some of your top questions in under 5 minutes.

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